Co-Founder & CEO

Metafyed · Permanent Full-time

Aug 2023 – Present

Our mission is to empower small and medium-sized enterprises (SMEs) to capitalize their real-world assets and values through their Security Token Offerings (STOs) in a fully legal and compliant manner easily, efficiently and effectively.

Co-Lead Organizer

Techstars Startup Week Vancouver

May 2023 – Present · Vancouver, British Columbia, Canada

Techstars Startup Week is a five-day, entrepreneur-led, community event held in cities across the world to showcase the local startup ecosystem through meetups, lectures, discussions, and celebrations.
Interested in getting involved and supporting Techstars Startup Week Vancouver? Send me a DM

Creative Director

OOJO Streetwear – powered by Metafyed

Jun 2022 – Present

https://www.instagram.com/oojo.io/

Chief Marketing Officer

NASDEXNASDEX

Apr 2022 – Present

NASDEX is a tokenized assets trading platform.
NASDEX is designed to serve as a bridge between the crypto world and the real world assets. We believe that the on-chain adoption of the real world assets class will deliver increased accessibility with improved capabilities for both crypto and traditional investors.

Founder

Pontier Service Limited · Permanent Full-time

Mar 2019 – Present · Vancouver, Canada Area

Pontier is a strategic and e-commerce consulting firm focused on enabling emerging and DTC brands with cutting-edge digital marketing and e-commerce practices to enter the emerging markets. Clientele includes Fortune 500 global mobile brands, athleisure apparel, home appliances, skincare, luxury and government bodies.
Skills: Online Marketplace · Performance Marketing · Branding Consultancy · Social Media · E-Commerce · Localization

Head of Digital Transformation

Fairchild Group

Jan 2017 – Dec 2018 · 2 yrs · Vancouver, Canada Area

Strategize, plan and launch the company’s B2B and B2C e-commerce business. Work with the company’s CEO and cross-functional executive team on omni-channel marketing campaigns. Support the company’s CEO on special projects and initiatives.

Chief Commercial Officer

WWE & Company

Aug 2015 – Dec 2016 · 1 yr 5 mos · Shanghai & Hong Kong, China

Founding management team from Zero-to-One. Succeeded in building a high performance marketing and commercial teams in both Hong Kong and Shanghai. Worked with CEO together to develop business plan, P&L budgeting and go-to-market strategy for MyMM, a social e-commerce app targeted on affordable luxury in China.

* WWE was founded by The Wharf (Holdings) Limited (SEHK:0004), Walton Brown Group, a member of the Lane Crawford Joyce Group and eCargo Holdings Limited (ASX:ECG), who collectively are a specialist and a market leader in bringing global luxury and designer brands to China from all over the world and connecting these brands to consumers in Greater China.

China Country Manager

YOOX Group

Jan 2013 – Jul 2015 · 2 yrs 7 mos · Shanghai City, China

Brought onboard to refine the company’s value proposition and business operation in China. Managed the group’s China business plan, budgeting, marketing strategy and commercial activities with P&L responsibilities. Truly immersed in luxury fashion and e-commerce, bridging the gap of luxury brand, fashion and China local execution insights.

Head of Interactive Marketing, Greater China

PepsiCo

Nov 2007 – Dec 2009 · 2 yrs 2 mos · Shanghai City, China

Overseeing all digital marketing, mobile and gaming initiatives for Pepsico China (Beverages).

Director, Content and Marketing – Asia Pacific/Middle East

ad:tech North America

Jun 2005 – Oct 2007 · 2 yrs 5 mos · Singapore

Developed world-class digital marketing conference at three locations (Beijing, Shanghai and Singapore) across Asia Pacific. Established strong relationships with key online media, agencies and service providers. Responsible to develop the content and marketing for B2B clients in the industry.

Portal Sales Manager

CDC Software

Jan 2003 – Jul 2004 · 1 yr 7 mos · Hong Kong

Previously Chinadotcom Corporation. Led the online sales team to drive the business in Hong Kong. Won multiple long-term advertising contracts with eBay, Dell Computers and Wall Street Institute.

Regional Marketing Manager

RealNetworks

Mar 2000 – Dec 2001 · 1 yr 10 mos

University of California, Berkeley

BA, Economics, International Political Economy

The University of British Columbia

Certificate of Blockchain Summer Institute, Blockchain – Architecture, Privacy, Security, Trust, Cryptocurrency